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Free 90-Day WNY Cohort · 5 Businesses Selected

Your mailers make the phone ring. But do you know which ones?

TurnWise is selecting 5 Western New York home service businesses for a free 90-day cohort. If you're already spending money on postcards, Valpak inserts, door hangers, lawn signs, local print ads, or leave-behinds, we'll help you track up to 5 pieces so you can see what's driving scans, calls, leads, and booking requests.

Apply for a free cohort spot

Selected businesses get the normal $499 setup fee and $199/month platform fee waived for 90 days.

Before TurnWise
Postcard mailed
Phone rang
Source unknown
Offer unknown
Non-callers invisible
With TurnWise
38 scans
11 call clicks
4 booking requests
Best response: Tune-Up Offer
Source: October Postcard

Example tracking view. Results vary by campaign.

The phone rings, so you keep spending. But you're still flying blind.

Most home service businesses keep running mailers, inserts, door hangers, signs, and local ads because they create some response. The problem is, "some response" isn't enough.

You don't know which piece caused the call.
A postcard, door hanger, Valpak insert, sticker, or sign may have started the action, but most of that gets lost once the customer picks up the phone.
You don't know which offer made someone respond.
Was it the tune-up offer, the financing message, the seasonal discount, or the emergency-service CTA?
You don't know how many people scanned but never called.
A lot of buyers want to check you out first. If they scan and leave, you should know that happened.
You don't know who wanted a different experience.
Some people don't want to call. They want to request service, ask a question, or book from their phone.
You don't know what deserves more budget next month.
Without response data by piece, you're deciding what to repeat, fix, or cut with incomplete information.

"How did you hear about us?" is not a tracking system.

Turn every piece into a trackable response path.

TurnWise adds a trackable QR code, call link, mobile page, and lead form to each marketing piece. So instead of only knowing that "the phone rang," you can see which postcard, door hanger, insert, sticker, sign, or leave-behind made someone take action.

Scans
Who pulled out their phone and checked you out.
Call Clicks
Which piece made someone tap to call.
Leads
Who requested service instead of calling.
Booking Requests
Who raised their hand and asked for a time.
Source by Piece
Which ad, offer, and location created the response.
What you get

What selected cohort members get

This first cohort is hands-on. We'll review what you're doing now, help install tracking on up to 5 pieces, and meet monthly to review what the data is telling us.

Direct Response Marketing Assessment
We'll review what you're running now and identify where tracking should be added first.
90 Days of TurnWise Access
Use TurnWise free for 90 days on up to 5 marketing pieces.
Free Onboarding and Setup
We'll help set up the response paths, tracking, pages, and lead flow.
Lead and Booking Request Routing
Send lead and booking request data into the system of your choice, as long as it can receive data through Zapier or webhook-compatible workflows.
Training and Support
We'll show you how to use the setup and understand what you're seeing.
Monthly Coaching and Review Session
Each month, we'll review what's happening and help you decide what to keep, fix, test, or cut.

Selected cohort members get the normal $499 setup fee and $199/month platform fee waived for 90 days. That's $1,096 in waived setup and platform fees.

Apply for a free cohort spot

This is for home service businesses already spending money to get local customers.

You don't need a CRM. You don't need a call center. You don't need a big team. You just need to be spending money on direct response marketing and want a clearer picture of what's working.

Business Types
HVAC
Plumbing
Electrical
Cleaning
Roofing
Windows
Siding
Landscaping
Lawn care
Pest control
Garage doors
Exterior services
Other residential service businesses
Marketing Pieces You're Already Running
Valpak inserts
Buffalo News inserts
Postcards
Door hangers
Flyers
Yard signs
Lawn signs
Vehicle magnets
Leave-behinds
Stickers
Referral cards
Local print ads

This probably isn't a fit if you're not currently spending money on mailers, inserts, signs, door hangers, or other direct-response marketing.

After 90 days, you should know more than "the phone rang."

The goal is not to drown you in reports. The goal is to help you make better decisions about the marketing you're already paying for.

You should be able to see:

Which pieces made people scan
Which pieces made people call
Which offers created more response
Which campaigns created lead forms or booking requests
Which pieces got attention but failed to create action
Which marketing is worth repeating
Which marketing needs a better offer, page, or call-to-action

We can't promise your marketing will make money. We can promise you'll stop making decisions with almost no response data.

Example: what one tracked postcard could show

October Tune-Up Postcard
2,500
Mailed
41
Scans
13
Call Clicks
7
Service Requests
3
Booking Requests
Best response time: First 72 hours
Top action: Call now
Secondary action: Request appointment

Example only. Actual results vary by business, campaign, offer, and market.

Without TurnWise

"We mailed postcards and got some calls."

With TurnWise

"Postcard A drove more call clicks. Offer B got more booking requests. The QR code got scans from people who never called."

Why only 5 businesses?

Because this first cohort is hands-on.

We're not just turning on software and hoping you figure it out. We're reviewing your current direct response marketing, helping set up the tracking, and meeting monthly to review what the data is telling us.

That only works if we keep the group small.

When the 5 spots are filled, qualified applicants can be considered for the next cohort.

Apply for a free cohort spot
Applications Open · 5 Spots Available

Apply for the free 90-day cohort

Tell us who you are. If it looks like a fit, we'll reach out to schedule a short assessment of what you're running now.

By submitting this form you acknowledge our Privacy Policy and Terms of Use.

No payment required to apply. Selected businesses receive 90 days free, including waived setup and monthly platform fees.

After you submit the form, we'll reply and ask you to send the piece you want to track.

Questions before you apply

5 Businesses Selected · Western New York

Ready to stop guessing which pieces are working?

Apply for one of 5 Western New York cohort spots and get 90 days of TurnWise free if selected.

Apply for a free cohort spot

Normal $499 setup + $199/month waived for selected cohort members.