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Use Cases

Use TurnWise on the printed pieces you already pay for.

If a printed piece can carry a QR code or link, TurnWise can give it a trackable response path.

01
Valpak and Blue Envelope Inserts

Track response from each Valpak insert.

If you are already paying to be in the envelope, TurnWise helps you see what response that piece creates beyond what your team remembers from phone calls.

Track scans, call clicks, and form leads from each offer, market, or print run.

Example source: May Valpak AC Tune-Up Insert
Best for
HVAC tune-ups
Plumbing offers
Drain cleaning
Electrical safety checks
Pest control offers
Roofing inspections
02
Local Newspaper Inserts

Make local print easier to measure.

Local newspapers can still create awareness and response, but the tracking is usually weak. TurnWise gives each insert or ad its own source, QR code, page, and lead path.

Track response by publication, date, offer, or geography.

Example source: Spring Pest Control Newspaper Insert
Best for
Seasonal service offers
Local awareness campaigns
Neighborhood-specific promotions
Multi-publication comparisons
03
Postcards and Direct Mail

Compare postcards by offer, neighborhood, and print run.

Use a different TurnWise source for each postcard campaign, neighborhood, list, or offer. See which pieces create scans, calls, and leads, then use that data before you reorder.

Example source: June Sewer Line Postcard
Best for
Seasonal HVAC campaigns
New neighborhood targeting
Offer comparison tests
Reactivation mailers to past customers
04
Door Hangers

Track response by route or neighborhood.

Door hangers are often handed out without any clean way to know what happened. TurnWise lets you track response by neighborhood, route, technician, or offer.

Example source: Fall Furnace Tune-Up Door Hanger Route 3
Best for
Neighborhood canvassing campaigns
Technician-distributed pieces
Route-specific offers
Post-job neighborhood drops
05
Service Stickers

Turn service stickers into repeat service paths.

Add a TurnWise QR code to equipment stickers, panel stickers, or water heater stickers. When a homeowner needs help, the sticker can lead them to a mobile page where they can call or request service.

Example source: Water Heater Sticker Batch 1
Best for
HVAC equipment stickers
Water heater and panel labels
Appliance service reminders
Annual maintenance prompts
06
Leave-Behinds

Make every leave-behind easier to act on.

After a quote, estimate, inspection, or service visit, leave behind a piece that gives the customer a clear next step. TurnWise tracks whether they scan, call, or submit a request.

Example source: Post-Estimate Leave-Behind Card
Best for
Post-estimate follow-up cards
Inspection summary sheets
Maintenance reminder cards
Referral pieces for existing customers
07
Magnets and Yard Signs

Give long-life printed pieces a trackable path.

Fridge magnets, vehicle magnets, and yard signs can create delayed response. TurnWise gives each one a trackable way for homeowners to take action when they are ready.

Example source: Roofing Yard Sign Batch Spring
Best for
Fridge magnets left after service
Yard signs in active job neighborhoods
Vehicle magnets on fleet trucks
Long-term brand reminder pieces

Before you reorder your next mailer, make it trackable.

Send us the piece. We'll show you how TurnWise would track it, what the customer page would look like, and where the lead would go.