How It Works
How TurnWise tracks response from your next printed piece.
Whether you are running a Valpak insert, postcard, door hanger, service sticker, or local newspaper ad, TurnWise gives the piece a clear path from scan to lead to follow-up.
Create a source for the exact piece
Each source gets its own tracking, so you are not guessing which piece created the response.
Name the source after the real piece, campaign, route, or offer. TurnWise generates a unique QR code and trackable link for each one.
Add the QR code or link to the printed piece
Use your existing designer, printer, mail house, newspaper rep, or Valpak process. TurnWise gives you the QR code or link to place on the piece.
There is no new print vendor to use. Your existing process stays the same. You just add the TurnWise QR code or link where the call to action goes.
Send homeowners to a mobile response page
Instead of sending people to a generic homepage, send them to a page built for that specific offer, service, season, or campaign.
Each TurnWise source gets its own hosted page. Homeowners land on a page that matches the piece they just saw, with clear options to take the next step.
Track what happened
TurnWise tracks the response from the source: scans, visits, call clicks, and form leads, so you can see which pieces are creating real action.
Every scan is tied to the source. You can see how many people visited, how many tapped to call, and how many submitted a form, all broken down by piece.
Send the lead into follow-up
When someone responds, TurnWise can send the lead into your existing CRM, inbox, calendar, spreadsheet, or automation workflow.
If a homeowner scans a postcard and requests an estimate, the office can get the lead right away, and the source can still show as "June Sewer Line Postcard."
Works With Your Current Process
You keep your current systems. TurnWise adds the tracking layer.
TurnWise works alongside your CRM, print vendor, office process, and follow-up workflow. You add it to the physical marketing pieces you already use, then see which ones create customer action.
Your print vendor stays the same
Use your existing printer, mail house, Valpak rep, or newspaper contact. TurnWise just gives you a QR code or link to add to the piece.
Your CRM stays the same
TurnWise sends leads into the tools your team already uses. No new system to learn or manage.
Your office process stays the same
Leads show up where your team already works. The only thing that changes is the source is now clearly attached.
Your next print run is the starting point
You do not need to rebuild anything. Add TurnWise to your next mailer, insert, or sticker and start seeing what happens.
Common questions
Do we need to change our print vendor or mail house?
No. You keep your existing printer, mail house, Valpak rep, or newspaper contact. TurnWise gives you a QR code or link to add to the piece. Your print process stays exactly the same.
What if we already use tracking phone numbers?
Keep them. Tracking numbers show you call volume. TurnWise shows you the full response path: scans, page visits, call clicks, and form leads. They work together, not against each other.
Do we need a CRM to use TurnWise?
No. TurnWise works on its own. If you have a CRM, it can send leads there automatically. If you do not, leads show up in the TurnWise dashboard and can be sent to email, a spreadsheet, or anywhere else your team works.
How long does it take to set up?
Most businesses can create their first lead source, get the QR code, and have it ready to add to a printed piece in under 30 minutes. The first print run is the real starting point.
What if the homeowner calls instead of scanning?
TurnWise tracks the response from people who scan. If you also use a tracking phone number on the same piece, you can see both the scan activity and the call activity side by side.
Before you reorder your next mailer, make it trackable.
Send us the piece. We'll show you how TurnWise would track it, what the customer page would look like, and where the lead would go.